Imagine going out into a forest… What do you see around you? You probably see trees, shrubs, flowers, moss, rocks, grass, insects, and birds. The diversity of species is what we call a forest. If your goal is to make sure this forest flourishes and survives, what would you need? Water? Fertiliser? Of course not! It’s an absurd idea to go in and water a forest. Why would you do that when the forest takes care of itself? If a bush dies, the tree will cover it. If a flower dies, the moss will slowly start to grow in its place. Everything works in a harmonious system.

Now imagine only 50 meters from the forest there is a wheat field. This wheat field receives the same amount of rain and hours of sunshine as the forest. The difference is that this wheat field only consists of a single species of wheat. What would you need to take care of this wheat field? You’d need to constantly water and fertilize the area. But why would you have to take care of the wheat field but not the forest when both places have the same conditions? This is because the forest consists of a diversity of species while the wheat field only consists of one species.

If the wheat for example is infested with pests, then there will be no other species that can help and cover up for the infested crops. The pest will spread, and strong pesticides are often required to reduce the spread.

Comparing a forest to the wheat field is the perfect analogy between healthy skin and unbalanced skin. A healthy skin is like a forest as it has a rich diversity of microbes that live and thrive. The diversity reduces the risk of a species succeeding in taking over an area and thus creating inflammation on the skin.

Unfortunately, more and more people, especially women living a Western lifestyle have a wheat field on their face. They have lost the diversity of species on their skin and must therefore continuously water their skin (with Hyaluronic Acid) and fertilise their skin (with a moisturiser) for their skin to function in a reasonably good way.

Our goal is very simple. We do everything we can to plant an imaginary forest on your face. When we contribute to a diversity of species, the skin takes care of itself. This contributes to a short- and long-term healthy skin and it is the ultimate goal for optimal skin health.